Sunday, January 29, 2023
Things to do in Geneva
  • HOME
  • 10 THINGS TO DO
  • ABOUT US
    • ADVERTISE WITH US: REACH THE EXPATS IN GENEVA
  • EVENTS
  • EAT OUT
    • All
    • SWISS RESTAURANTS
    Fondue

    SURPRISING SECRETS TO EATING – AND MAKING – SWISS FONDUE

    Baoti brunch Geneva

    NEW BRUNCH IN GENEVA: BAOTI – FOR BUN LOVERS

    Street Gourmet Geneva

    GOOD THINGS COME IN THREES – GENEVA’S NEW FOODIE CONCEPT

    Chat Noir Club Geneva takeaway

    ORDER IN – CLUBBING AND COCKTAILS IN YOUR LIVING ROOM

  • FEEL GOOD
    Floating at ORIGIN Float Experience

    HUNTING FOR THE PERFECT GIFT THIS CHRISTMAS IN GENEVA? GIFT OUR FAVOURITE SPA AND WELLBEING EXPERIENCE

    Ice skating in Geneva - Parc des Bastions

    WHERE TO GO ICE SKATING IN GENEVA

    autumn bike ride from Geneva

    AUTUMN BIKE RIDE THROUGH VAUD’S VINEYARDS

    Geneva bike toutes

    CYCLE THROUGH GENEVA’S PICTURE-PERFECT VINEYARDS

  • GO OUT
    Geneva Lux Festival 2022

    GENEVA LUX FESTIVAL 2022

    Dog-friendly hotel geneva Beau-Rivage

    5 DOG-FRIENDLY PLACES IN GENEVA

    Geneva bike toutes

    CYCLE THROUGH GENEVA’S PICTURE-PERFECT VINEYARDS

    Candlelight Chopin concert

    CANDLELIGHT FEVER – OPEN-AIR CHOPIN CONCERT

  • LEARN
    CONTEST! Things To Do in Geneva x Costanza Fine Art

    ART LESSONS IN GENEVA

    Geneva Business School Fine Art MBA

    GET YOUR MBA… IN FINE ART!

    Chateau de Prangins

    FAMILY EXHIBITIONS AND GUIDED TOURS AT CHATEAU DE PRANGINS

    FIDE exam Geneva

    EVERYTHING YOU NEED TO KNOW ABOUT THE FIDE EXAM

  • SHOP
    Cheese and champagne atelier du fromage

    HOLIDAY APÉROS THAT SPARKLE: TOP 5 CHEESES TO PAIR WITH CHAMPAGNE

    Terroir Wine Club contest

    GENEVA WINE TASTING SUBSCRIPTION: YOUR TICKET TO THE BEST-KEPT LOCAL SECRET

    indoor plants Geneva

    INJECT SOME CALM AND COLOUR INTO YOUR LIFE

    swiss monthly subscription boxes

    BEST SWISS SELF-CARE AND GIFT BOXES TO ORDER DURING COVID 

  • GET AWAY
    Rochers de Naye

    TOP 10 WEEKEND GETAWAYS FROM GENEVA

    visit neuchatel

    WHY NEUCHATEL SHOULD BE ON YOUR RADAR

    SWISS STAYCATION: MÜRREN AND THE LAUTERBRUNNE VALLEY

    SWISS STAYCATION: WATERFALLS, 007 THRILLS AND FONDUE, OF COURSE!

    CitizenM hotel Geneva

    TRENDY CONTACTLESS HOTEL OPENS IN GENEVA – WIN A NIGHT FOR 2!

  • CONTACT
  • EDUCATION
No Result
View All Result
Things to do in Geneva
  • HOME
  • 10 THINGS TO DO
  • ABOUT US
    • ADVERTISE WITH US: REACH THE EXPATS IN GENEVA
  • EVENTS
  • EAT OUT
    • All
    • SWISS RESTAURANTS
    Fondue

    SURPRISING SECRETS TO EATING – AND MAKING – SWISS FONDUE

    Baoti brunch Geneva

    NEW BRUNCH IN GENEVA: BAOTI – FOR BUN LOVERS

    Street Gourmet Geneva

    GOOD THINGS COME IN THREES – GENEVA’S NEW FOODIE CONCEPT

    Chat Noir Club Geneva takeaway

    ORDER IN – CLUBBING AND COCKTAILS IN YOUR LIVING ROOM

  • FEEL GOOD
    Floating at ORIGIN Float Experience

    HUNTING FOR THE PERFECT GIFT THIS CHRISTMAS IN GENEVA? GIFT OUR FAVOURITE SPA AND WELLBEING EXPERIENCE

    Ice skating in Geneva - Parc des Bastions

    WHERE TO GO ICE SKATING IN GENEVA

    autumn bike ride from Geneva

    AUTUMN BIKE RIDE THROUGH VAUD’S VINEYARDS

    Geneva bike toutes

    CYCLE THROUGH GENEVA’S PICTURE-PERFECT VINEYARDS

  • GO OUT
    Geneva Lux Festival 2022

    GENEVA LUX FESTIVAL 2022

    Dog-friendly hotel geneva Beau-Rivage

    5 DOG-FRIENDLY PLACES IN GENEVA

    Geneva bike toutes

    CYCLE THROUGH GENEVA’S PICTURE-PERFECT VINEYARDS

    Candlelight Chopin concert

    CANDLELIGHT FEVER – OPEN-AIR CHOPIN CONCERT

  • LEARN
    CONTEST! Things To Do in Geneva x Costanza Fine Art

    ART LESSONS IN GENEVA

    Geneva Business School Fine Art MBA

    GET YOUR MBA… IN FINE ART!

    Chateau de Prangins

    FAMILY EXHIBITIONS AND GUIDED TOURS AT CHATEAU DE PRANGINS

    FIDE exam Geneva

    EVERYTHING YOU NEED TO KNOW ABOUT THE FIDE EXAM

  • SHOP
    Cheese and champagne atelier du fromage

    HOLIDAY APÉROS THAT SPARKLE: TOP 5 CHEESES TO PAIR WITH CHAMPAGNE

    Terroir Wine Club contest

    GENEVA WINE TASTING SUBSCRIPTION: YOUR TICKET TO THE BEST-KEPT LOCAL SECRET

    indoor plants Geneva

    INJECT SOME CALM AND COLOUR INTO YOUR LIFE

    swiss monthly subscription boxes

    BEST SWISS SELF-CARE AND GIFT BOXES TO ORDER DURING COVID 

  • GET AWAY
    Rochers de Naye

    TOP 10 WEEKEND GETAWAYS FROM GENEVA

    visit neuchatel

    WHY NEUCHATEL SHOULD BE ON YOUR RADAR

    SWISS STAYCATION: MÜRREN AND THE LAUTERBRUNNE VALLEY

    SWISS STAYCATION: WATERFALLS, 007 THRILLS AND FONDUE, OF COURSE!

    CitizenM hotel Geneva

    TRENDY CONTACTLESS HOTEL OPENS IN GENEVA – WIN A NIGHT FOR 2!

  • CONTACT
  • EDUCATION
No Result
View All Result
Things to do in Geneva
No Result
View All Result
Home SHOP

EXPAT SUCCESS STORY: EDIBLE BLOOMS

by Things to do in Geneva
May 8, 2019
in SHOP
0
Edible Blooms Geneva
79
SHARES
439
VIEWS
Share on FacebookShare on Twitter
Signup for Things to do in Geneva Newsletter Signup for Things to do in Geneva Newsletter Signup for Things to do in Geneva Newsletter

EXPAT SUCCESS STORY: EDIBLE BLOOMS

by Alexandra Osváth

Breaking into a market is tough, especially as a foreigner. Facing differences in language, culture, and buying habits can prove challenging to new expat businesses in Geneva, but offer opportunity for innovation.

Yurana Rutteman, a mum of three originally hailing from South Australia, speaks to THINGS TO DO IN GENEVA about how she got started, how her business has grown, challenges she’s faced, and her advice for prospective entrepreneurs in Geneva.

Edible Blooms Geneva
Edible Blooms Geneva

CREATING A WOW MOMENT 

Yurana’s family-run business, Edible Blooms, is a fun and unique way of gifting. Offering a selection of carefully curated chocolate bouquets (you can even add a bottle of champagne, wine or craft beers), Yurana loves creating a wow moment for both the gift giver and the receiver.

A friend from school started Edible Blooms 13 years ago in Australia, and upon arriving in Geneva, Yurana was intrigued by the idea of opening a franchise here.

“My friend agreed it would be a great market, and helped me enormously with marketing, website development, and her invaluable experience,” says Yurana.

ADAPTING TO THE SWISS MARKET 

The next step was finding the right Swiss chocolates. Not only did the chocolates have to have the right taste, but Yurana and her husband Mark needed to find chocolatiers who were willing to modify their machines to create heart and star shapes that would fit perfectly into the unique holders.

“While most chocolate bouquets on the market pierce the chocolates to assemble them,” Yurana explains, “we use original patented holders that grasp the chocolates with prongs, nestling them onto decorative petals. The chocolates last longer that way, too – up to a year.” If you can wait that long to eat them, that is!

Catering to a Swiss market requires a website and marketing materials in English, French and German. Luckily, they had friends help with the translations.

Edible Blooms Carouge
Edible Blooms Carouge

A STRONG START

Within the first year, Edible Blooms landed a contract with Globus and Migros, two giants in Switzerland.

“Having a presence in both stores is important because it covers two types of clientele,” Yurana says. “Migros customers are everyday shoppers, while those who shop at Globus are usually looking for something special. Plus, we’ve noticed that customers in Switzerland trust a brand more when they see it offered by large retailers.”

Another great success was Edible Blooms’ Christmas pop-up shop.

“We’ve found that shoppers in Geneva still like to buy at a brick-and-mortar shop, whereas in Australia, the UK and the US most customers shop online,” Yurana tells me.

They’re seeing repeat customers order bespoke arrangements for dinner parties, birthdays, and other celebrations.

TIPS FOR OTHER ENTREPRENEURS

The biggest challenge was securing funding.

“Geneva isn’t very start-up friendly because most funding is available only to businesses that have already survived the first two years,” Yurana explains. “With our high start-up costs, we needed funding from the get-go. We were delighted to be accepted by FAE, a foundation that offers funding for businesses in the Geneva area.”

 

Filling big orders, especially around holidays, is also challenging. Not only does Yurana’s family store all the orders at their home, but balancing work with raising three children isn’t easy!

“It’s crucial to stay organised and split responsibilities with your partner,” Yurana advises. “And you must make time for yourself, such as a weekly yoga class you commit to attending,” she says. “Don’t put it off – work and family obligations can wait.”

It’s all worth it in the end, though. “I get such a warm and fuzzy feeling from giving our clients a unique, fun way of gifting,” Yurana tells me. “We truly believe in the essence of our business, and the positive feedback we receive from clients is so encouraging.”

YURANA’S FAVOURITE THINGS TO DO IN GENEVA 

“I love Los Cuñados, a new taco spot in Eaux-Vives,” Yurana says. “And the fondue at Bains des Pâquis is a must,” she adds. “It’s a really fun place to take your kids and out-of-town guests.”

With Mother’s Day coming up on 12 May, check out Edible Blooms’ latest addition – this year, send a bouquet from your friend’s fur baby to its fur Mum!

 

MORE INFO 

Website: https://edibleblooms.ch/

E-mail: hello@edibleblooms.ch

Tel: +41 79 126 55 94

Order by 2pm for next day delivery (excluding Sunday) around Switzerland

Edible blooms Geneva
Tags: chocolate bouquets SwitzerlandEdible blooms GenevaEdible blooms Switzerlandentrepreneurs Geneva Switzerlandexpat business Genevaexpat entrepreneurs Genevaexpat success stories GenevaYurana Rutterman
ADVERTISEMENT
Previous Post

A NOT SO STUFFY MICHELIN RESTAURANT

Next Post

THE WATCHMAKERS CREATIVE DANCE

Related Posts

Cheese and champagne atelier du fromage
CHRISTMAS GUIDE 2021

HOLIDAY APÉROS THAT SPARKLE: TOP 5 CHEESES TO PAIR WITH CHAMPAGNE

by Alexandra Osváth
November 26, 2021
Terroir Wine Club contest
SHOP

GENEVA WINE TASTING SUBSCRIPTION: YOUR TICKET TO THE BEST-KEPT LOCAL SECRET

by Alexandra Osváth
November 12, 2021
indoor plants Geneva
SHOP

INJECT SOME CALM AND COLOUR INTO YOUR LIFE

by Things to do in Geneva
February 3, 2021
swiss monthly subscription boxes
SHOP

BEST SWISS SELF-CARE AND GIFT BOXES TO ORDER DURING COVID 

by Things to do in Geneva
November 27, 2021
organic beauty products
SHOP

WHY YOUR FACE CREAM MAY NOT BE DOING YOU ANY FAVOURS

by Things to do in Geneva
June 16, 2020
Next Post
watchmaker geneva 2019

THE WATCHMAKERS CREATIVE DANCE

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

I agree to the Terms & Conditions and Privacy Policy.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Follow Us

No Result
View All Result
ADVERTISEMENT

Post Categories

  • CHRISTMAS GUIDE 2020
  • CHRISTMAS GUIDE 2021
  • EAT OUT
    • SWISS RESTAURANTS
  • EDUCATION
  • EVENTS
  • EVERYTHING ELSE
  • FEEL GOOD
  • GET AWAY
  • GO OUT
  • LEARN
  • SHOP
  • SUMMER GUIDE
  • TOP TEN THINGS

Post Archives

Signup for our Newsletter

Newsletter Signup
ADVERTISEMENT
ADVERTISEMENT

Signup for our Newsletter

Newsletter Signup

Like Us On Facebook

Latest Posts

Geneva Lux Festival 2022

GENEVA LUX FESTIVAL 2022

January 31, 2022
Floating at ORIGIN Float Experience

HUNTING FOR THE PERFECT GIFT THIS CHRISTMAS IN GENEVA? GIFT OUR FAVOURITE SPA AND WELLBEING EXPERIENCE

January 31, 2022
Ice skating in Geneva - Parc des Bastions

WHERE TO GO ICE SKATING IN GENEVA

December 7, 2021
Geneve Christmas lights 2020

GENEVA’S CHRISTMAS LIGHTS ARE ON!

January 31, 2022
  • HOME
  • ABOUT US
  • CONTACT
  • PRIVACY POLICY
  • SITEMAP

© 2019 Things to do in Geneva

No Result
View All Result
  • HOME
  • 10 THINGS TO DO
  • ABOUT US
    • ADVERTISE WITH US: REACH THE EXPATS IN GENEVA
  • EVENTS
  • EAT OUT
  • FEEL GOOD
  • GO OUT
  • LEARN
  • SHOP
  • GET AWAY
  • CONTACT
  • EDUCATION

© 2019 Things to do in Geneva

This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.