A STRONG START
Within the first year, Edible Blooms landed a contract with Globus and Migros, two giants in Switzerland.
“Having a presence in both stores is important because it covers two types of clientele,” Yurana says. “Migros customers are everyday shoppers, while those who shop at Globus are usually looking for something special. Plus, we’ve noticed that customers in Switzerland trust a brand more when they see it offered by large retailers.”
Another great success was Edible Blooms’ Christmas pop-up shop.
“We’ve found that shoppers in Geneva still like to buy at a brick-and-mortar shop, whereas in Australia, the UK and the US most customers shop online,” Yurana tells me.
They’re seeing repeat customers order bespoke arrangements for dinner parties, birthdays, and other celebrations.