An ethical brand aimed at improving the lives of refugees has opened their very first shop in Europe in Geneva.
SEP Jordan offers luxury hand embroidered fashion and home accessories to lifestyle conscious shoppers. Their beautiful goods are hand embroidered by refugees. SEP offers them opportunities by training and employment. Their empowerment is the core of their products.
Their stunning products have been featured in design and fashion magazines such as Bazaar, Vogue and Elle.
Every stitch tells a story where each piece is hand embroidered by a single talented artist. Women who continue the time-honoured, cross-stitch technique that has been passed down from generation to generation are the artisans who are passionately making the unique pieces that make up the SEP range.
SEP sources inspiration from Islamic and Moorish art, fashion trends, materials and textures. A hint of Italian flair can be felt throughout as a result of the founder’s origins influencing the design process.
The SEP promise is mutual happiness. SEP provides fortunate consumers access to beautiful, bespoke and elegant fashion accessories. At the same time, SEP empowers less fortunate women who have the skills to create beautiful works of art, with professional, personal and economic stability.
31 Rue Vautier, Carouge