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    • ADVERTISE WITH US: REACH THE EXPATS IN GENEVA
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    Chat Noir Club Geneva takeaway

    ORDER IN – CLUBBING AND COCKTAILS IN YOUR LIVING ROOM

    Baos restaurants in Geneva

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    LET YOUR WORRIES FLOAT AWAY – TRY A FLOAT SPA EXPERIENCE IN GENEVA

    Therapist Geneva Jacqueline Topakian

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    New COVID measures in Geneva

    NEW GENEVA COVID-19 MEASURES: THE CITY SLOWLY OPENS UP

    Balima Day Spa Geneva

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  • GO OUT
    FIFDH Geneva 2021

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    Dance in the Waves

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Home LEARN

HOW YOU SURPRISED US… WE THOUGHT WE KNEW YOU

by Things to do in Geneva
January 20, 2021
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GETTING TO KNOW YOU BETTER

by Chené Koscielny, founder and editor-in-chief THINGS TO DO IN GENEVA

You know how sometimes you think you know someone and then they say or do something that makes you realise you didn’t know them as well as you thought. Well, that’s a little bit how we felt when we read the responses to our recent survey. You are full of surprises! But hey, that’s great – it keeps the relationship fresh, no?

YOUR LANGUAGE CHOICES

things to do in Geneva survey results 2020

The most surprising thing for us is that only 34% of the respondents to the survey has English as a first language. Many of you have English as a second, third or even fourth language. You are truly multi-lingual.

This is a very useful insight – as it shows us we could be a bit more culturally sensitive in our content and explains why things sometimes gets lost in translation.

YOUR AGE

65% of our readers are between 25 and 45 – a very desirable age!

MARRIED WITH KIDS

33 % of you are married with kids, whereas 26% are single – very different audiences.

Interestingly, only 7.5% of you are interested in family activities.  Hmmmm, perhaps you use us more for me-time? We can live with that.

things to do in Geneva survey results 2020

NOW, HERE IS A SHOCKER

And here we thought we are often writing for the newbies to Geneva, who don’t know the city and can’t say a word in French. Turns out most of our readers have been in Geneva for more than 5 years – 54% and STILL find us super useful! This is good news and also helps us to shape our content, so we don’t bore you with things you already know. It also keeps us on our toes.

HOW YOU FIND US

things to do in Geneva survey results 2020

Interestingly, most of you 37% discover us through Facebook, followed closely by Instagram and word-of-mouth. Google searches are mentioned by many of you too – which shows our search engine optimisation SEO works well – this is very good news for our advertisers who want more visibility on Google.

NO SURPRISES HERE

Your top interests are EVENTS, 30%, followed closely by news about new restaurants and new local businesses. Damn COVID.

Never mind, we will keep bringing you initiatives from local event organisers and restaurant owners trying to find ways around the virus. On that topic – check out our best Covid-friendly things to do in autumn in Geneva post this week too.

YOU ARE A CULTURED BUNCH

Many of you LOVE eating out 25%, but the next favourite thing on your list is art and museum exhibitions, followed by music and concerts, theatre and movies.

You also want to learn new things – and many asked us for news about educational events and networking opportunities. We hear you.

things to do in Geneva survey results 2020

YOU WANT A SHORT SHORTLIST

45% of you prefer to know about only 1 to 5 events per week

43% prefer between 5 and 10 events.

No scrolling down please, we get it.

YOU LOVE STOPPING BY

things to do in Geneva survey results 2020

55% of you pop over to our website at least once a week – we LOVE you too!

20% of you even visit us a few times a week – You are our special ambassadors and we’d love to get to know you even better. Send us a message next time you’re on our website. We love to hear from you. You can also send us an email or get in touch on Facebook or Instagram.

WE’RE NOT PERFECT

Some of you – 32% are frustrated with our navigation, with the search function and an annoying cookies pop-up being mentioned too.  Outdated content also p><<%%$# you off!

You’d like to see more practical info about life in Geneva

We are working on it!

TIMING IS EVERYTHING

It seems many of you – 40%  – would prefer to get our newsletter a bit earlier in the week – possibly on a Thursday night and some even earlier – to give you a better chance to plan your weekend.

You are soooo demanding, do you have any idea how much time it takes to do this newsletter and how hard this makes life for us??  Haha… Just kidding – we’ll do our best!

things to do in Geneva survey results 2020

YOU ARE BROKE OR STINGY

Many of you – 30% would love to have more discounts and special offers. There is another unmentionable website- you know the one – that tries very hard to corner that market – but we’ll see what we can do!

WHY YOU LOVE US

things to do in Geneva survey results 2020

You love that we write in English – even though for many of you it is not a first language – it is a preferred language – 36%

You like the topicality of our articles – we work hard to achieve this – 24%

And some of you like our writing style – 20%.  Blush.

YOUR ARE NOT UNFAITHFUL

Some of you get your news from other sites too, but not too many and not so much the names we thought of as competitors.

Some of you read Swiss newspapers and many of you find info on Facebook and Instagram.

WE’LL DO BETTER

Thank you to everyone who completed our survey. This helps us understand you better and we’ll do our best to give you more of what you want.

Feel free to contact us any time if you’d like to chat, give suggestions, criticise or advertise.

We really do reach English expats in Geneva – and we are by FAR the biggest English speaking site in Geneva for English info – particularly when it comes to going out and things to do.  Don’t take our word for it – you can easily verify this on Google.

WANT TO ADVERTISE WITH US? 

CONTACT US TODAY TO TALK ABOUT HOW WE CAN HELP YOU GAIN VISIBILITY ON GOOGLE AND AMONG EXPATS IN GENEVA.

things to do in Geneva survey results 2020
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