GETTING TO KNOW YOU BETTER
by Chené Koscielny, founder and editor-in-chief THINGS TO DO IN GENEVA
You know how sometimes you think you know someone and then they say or do something that makes you realise you didn’t know them as well as you thought. Well, that’s a little bit how we felt when we read the responses to our recent survey. You are full of surprises! But hey, that’s great – it keeps the relationship fresh, no?
YOUR LANGUAGE CHOICES
The most surprising thing for us is that only 34% of the respondents to the survey has English as a first language. Many of you have English as a second, third or even fourth language. You are truly multi-lingual.
This is a very useful insight – as it shows us we could be a bit more culturally sensitive in our content and explains why things sometimes gets lost in translation.
65% of our readers are between 25 and 45 – a very desirable age!
MARRIED WITH KIDS
33 % of you are married with kids, whereas 26% are single – very different audiences.
Interestingly, only 7.5% of you are interested in family activities. Hmmmm, perhaps you use us more for me-time? We can live with that.
NOW, HERE IS A SHOCKER
And here we thought we are often writing for the newbies to Geneva, who don’t know the city and can’t say a word in French. Turns out most of our readers have been in Geneva for more than 5 years – 54% and STILL find us super useful! This is good news and also helps us to shape our content, so we don’t bore you with things you already know. It also keeps us on our toes.
HOW YOU FIND US
Interestingly, most of you 37% discover us through Facebook, followed closely by Instagram and word-of-mouth. Google searches are mentioned by many of you too – which shows our search engine optimisation SEO works well – this is very good news for our advertisers who want more visibility on Google.
NO SURPRISES HERE
Your top interests are EVENTS, 30%, followed closely by news about new restaurants and new local businesses. Damn COVID.
Never mind, we will keep bringing you initiatives from local event organisers and restaurant owners trying to find ways around the virus. On that topic – check out our best Covid-friendly things to do in autumn in Geneva post this week too.
YOU ARE A CULTURED BUNCH
Many of you LOVE eating out 25%, but the next favourite thing on your list is art and museum exhibitions, followed by music and concerts, theatre and movies.
You also want to learn new things – and many asked us for news about educational events and networking opportunities. We hear you.
YOU WANT A SHORT SHORTLIST
45% of you prefer to know about only 1 to 5 events per week
43% prefer between 5 and 10 events.
No scrolling down please, we get it.
YOU LOVE STOPPING BY
55% of you pop over to our website at least once a week – we LOVE you too!
20% of you even visit us a few times a week – You are our special ambassadors and we’d love to get to know you even better. Send us a message next time you’re on our website. We love to hear from you. You can also send us an email or get in touch on Facebook or Instagram.
WE’RE NOT PERFECT
Some of you – 32% are frustrated with our navigation, with the search function and an annoying cookies pop-up being mentioned too. Outdated content also p><<%%$# you off!
You’d like to see more practical info about life in Geneva
We are working on it!
TIMING IS EVERYTHING
It seems many of you – 40% – would prefer to get our newsletter a bit earlier in the week – possibly on a Thursday night and some even earlier – to give you a better chance to plan your weekend.
You are soooo demanding, do you have any idea how much time it takes to do this newsletter and how hard this makes life for us?? Haha… Just kidding – we’ll do our best!
YOU ARE BROKE OR STINGY
Many of you – 30% would love to have more discounts and special offers. There is another unmentionable website- you know the one – that tries very hard to corner that market – but we’ll see what we can do!
WHY YOU LOVE US
You love that we write in English – even though for many of you it is not a first language – it is a preferred language – 36%
You like the topicality of our articles – we work hard to achieve this – 24%
And some of you like our writing style – 20%. Blush.
YOUR ARE NOT UNFAITHFUL
Some of you get your news from other sites too, but not too many and not so much the names we thought of as competitors.
Some of you read Swiss newspapers and many of you find info on Facebook and Instagram.
WE’LL DO BETTER
Thank you to everyone who completed our survey. This helps us understand you better and we’ll do our best to give you more of what you want.
Feel free to contact us any time if you’d like to chat, give suggestions, criticise or advertise.