CONTENT MARKETING AND COPYWRITING AIMED AT CONVERSION
- Does your website capture the essence of what you offer? How about your newsletters, social media and blog posts – do they get across the spark and passion that inspires your business?
- Is it easy for potential clients to see how you could make their lives easier?
- Do they feel you are providing a solution to a problem that’s been keeping them up at night?
- Can they tell that you know your stuff? Is it clear why they should trust you?
- Can they see why your product or services are a better match for their needs than those of your competitor?
- Do they feel safe to give you more information about themselves?
- Do they know what to do when they’re ready to talk to you or are they confused by too many options?
EVERY WORD COUNTS
What you say about your business is the most important part of what you do – you can have a killer product and be the best at what you do, but if you fail to get that across in a way that inspires clients – you’ll never realise your full potential.
Every word you put out should be part of an overall plan to get your prospects one step closer to engaging with you and buying from you.
Every word counts. There is no place for waffle, jargon or creepy sales talk. By serving the right content at the right time, you should guide and educate your prospects along a journey to the point when they become loyal customers and fans.
That, in a nutshell, is what effective content marketing can do for your business.
It will help you sell more – whether it is through
- raising awareness in the media,
- helping to be found on Google,
- grabbing attention on social media
- engaging through informative, educational blog posts
Content marketing aimed at conversion is the secret weapon in your armoury.
CONTENT MARKETING STRATEGIST AIMED AT CONVERSION
HIRE CHENÉ
Chené Koscielny understands the power of words. She has worked as a journalist, editor, news-editor, public relations and digital communications specialist for many years across many cultures.
Her training includes a journalism masters, public relations certificate, SEO copywriting course and a content marketing strategy qualification.
During the past 5 years, based in Geneva, Switzerland, she has helped clients across various industries to sell their services and products to a targeted Anglophone audience through effective online content marketing and copywriting.
She founded thingstodoingeneva.ch – the biggest English online media platform in the city – to promote content to this niche audience.
Her content creation clients include the Geneva Tourism Board, the City of Geneva and City of Carouge, as well as international hotels, language schools and many other types of businesses.
CASE STUDIES
Prêt a Parler, online French language school in Geneva, Switzerland.
SITUATION
How do you stand out as a language school among a sea of competitors on a modest marketing budget?
SOLUTION
You show prospects the benefits of focused, online learning in an engaging, targeted online content campaign aimed at a narrowly targeted audience.
RESULTS
Through one strategic online copywriting campaign, the school gained 10 new clients – in what amounted to a 2,000% return on investment.
VILLE DE CAROUGE
SITUATION
The City of Carouge wanted to position themselves as the Christmas destination in Geneva in December 2019, particularly among Anglophones. The problem was – how do they reach this audience effectively without real access to this community?
SOLUTION
A targeted online content strategy – including blog posts, newsletters and social media, showing how the City of Carouge captured the charming, old-fashioned magic of Christmas.
RESULTS
The campaign led to nearly 20,000 page views and 3,500 click throughs to English articles about Christmas in Carouge on the city’s website, as well as thousands of social media engagements on Facebook and Instagram. The City felt the campaign really helped to raise their profile among English speakers.
RESTAURANT MAMA & ZITA, GENEVA
SITUATION
Opening a restaurant in a part of town, which is a no-man’s land when it comes to eating out and then getting clients through the door, is not easy.
SOLUTION
Through a targeted online copywriting campaign, you show third party endorsement and tell customers why this restaurant is the answer to their prayers for breakfast, lunch and dinner.
RESULTS
The restaurant has had a 200% increase in visits in the first week of the campaign and continues to benefit from optimised online content that draws new customers.
TESTIMONIALS
PRÊT À PARLER, ONLINE FRENCH SCHOOL
I contacted Chené in April 2019 to increase the visibility of my online business. Investing in Chené’s copywriting and communication skills was the right thing to do for my business. It has been very fruitful and my return on investment was much more than I had hoped it would be.
Through a targeted content marketing campaign Chené increased my online visibility and directly led to me acquiring several new customers. We are now in November and business has been booming ever since!
Isabelle Nicolas Johnson, Founder
LE GRÜTLI ART CENTRE AND THEATRE, GENEVA, SWITZERLAND
We wanted to to involve the English community in Geneva and we didn’t know how to go about it, so we contacted Chené. She is a very attentive copywriter who takes the time to understand the project and business. She writes very punchy articles, but the most important aspect for us: she knows exactly how to engage an audience! Our event was sold out 2 days after the publication of the article.
Marialucia Cali, PR and Head of Digital
MAMA & ZITA MEDITERRANEAN RESTAURANT, GENEVA, SWITZERLAND
We needed to spread the word about our newly opened restaurant. Through Chené’s excellent online copywriting and social media campaign, our restaurant saw a real boom in enquiries following the campaign.The article was viewed more than 1,400 times in 3 days and continues to draw attention from potential customers online. We highly recommend Chené for her professional online copywriting and content marketing skills.
Younes Ouldammar, Owner
MY WAITING LIST
Depending on the size of the project, I usually take on an average of 5 content marketing projects per month.
I have availability from:
The 1st week of April 2020.
MY PROCESS – HOW YOU WILL WORK WITH ME:
- A SKYPE interview to establish what you’d like to achieve, a timeline, best approach and fee.
- I’ll send you a proposal based on our interview.
- Agreement signed and payment upfront of half the agreed amount.
- Delivery in line with contract time-line once upfront payment is received.
- Revision of content (up to 3 versions) where-after additional fees apply.
- Feedback report – we’ll assess the progress of the campaigns and tweak, if needed. A final report will be sent once final payment is made.
MY PACKAGES
CONTENT ASSESSMENT AND STRATEGY – I GIVE YOU THE TOOLS
Content and SEO assessment of your business and existing content, resulting in a detailed content marketing strategy, including a content calendar, social media strategy and suggested website enhancements.
COST
Starting from CHF1,000
MONTHLY CONTENT RETAINER – I’LL DO IT FOR YOU
Content assessment and strategy PLUS monthly execution of strategy, including creation of targeted website copy (one off) plus monthly blogs, newsletters, public relations materials and social media posts on strategically identified channels.
COST
Starting from CHF1,500 per month – depending on scale of product and size of business.
AD HOC CONTENT WHEN YOU NEED IT
Ad hoc online (or offline) copywriting and content creation projects – or a campaign consisting of a series of search engine optimised online articles or blog posts and social media posts.
COST
Starting from CHF500.
